Online privacy focuses on the protection of “user identifiable information” from unauthorized use. As the term suggests, “user identifiable information” is information which can be associated with a specific individual or entity, including, for example, a user’s name, address, or telephone number, e-mail address, and information about online activities that are directly linked to them.
It is common practice and often a necessity for companies or other organizations to collect user identifiable information in order to conduct business and offer services.
Collection and Use: Swire may collect and use your user identifiable information for various purposes, including, but not limited to, anticipating and resolving problems with your use of the Site, or to inform you of upcoming events, properties and other product or service offerings that may be of interest to you. This means that Swire may use your user identifiable information, whether in conjunction with information available from other sources or otherwise, to market to you, and otherwise communicate with you about, properties and other products or services that may be of interest to you. Swire may also share user identifiable information about you with, and disclose same to other contractors that are involved in the development, marketing, sale and/or operation of such properties, products or services. We may provide user identifiable information about you to third party service providers that are not affiliated with us and who perform services for us or on our behalf relating to our projects, in order for them to provide their services or in some cases to jointly market services to you. By providing user identifiable information via the Site, you agree to this use and disclosure of such information.
User Opt-Out: You may choose not to receive direct marketing communications from Swire in connection with the Site by providing notification to Swire making such request. If Swire receives such a request from you, Swire thereafter (a) will not contact you directly with marketing messages about Swire’s properties, products or services, and (b) will not use user identifiable information obtained from your use of the Site to contact you with marketing messages about any Swire events, products or services. You may choose not to receive such messages by notifying Swire via e-mail or regular U.S. mail. Please note, however, that any such opt out only applies to Swire and will not apply to any other third parties to which Swire has supplied your user identifiable information. Additionally, you acknowledge and agree that such opt-out notification processing may not be immediate, and you agree that should you receive additional communications your rights and remedies are limited to contacting us to reiterate your request to opt-out.
Security: Swire has implemented technology and security features in an effort to safeguard the privacy of your user identifiable information from unauthorized access or improper use, and Swire will seek to continue to enhance its security procedures as new technology becomes available. However, you acknowledge and agree that perfect security is not possible and your user identifiable information could still be accessed and used by others without authorization. Your access and use of the Site constitutes your agreement that Swire is not and shall not be responsible for any such unauthorized access and use of your user identifiable information.
Improper Conduct: Swire may also use user identifiable information to investigate and help prevent potentially unlawful activity or activity that threatens the network or otherwise violates the Site’s terms and conditions for usage.
User Requests and Corrections of User Information: Swire honors requests from users for their own information and will correct any such information which may be inaccurate. Users may verify that appropriate corrections have been made.
The Site may use “cookies” for the purpose of facilitating the gathering of non-specific user information. A cookie is a very small text file stored on a web site user’s hard disk that allows a web server to recall certain information that the user has already entered previously. If you wish not to utilize cookie technology, this feature may be disabled within your web browser.
Other Web Sites
Swire may from time to time conduct surveys on the Site. Surveys are conducted at random and are completely voluntary to users of the Site. The survey may require a user to provide user identifiable information. Swire may use this information and share it with its contractors as described above to better tailor its products, services and marketing efforts, including advertising or other content provided on the Site and/or to you in particular.
Additional Privacy Protections for Children Using the Internet
Swire does not solicit or target persons younger than legal age for collection of information online. Swire encourages minors to seek the consent of their parents before providing any information about themselves or their households to anyone on the Internet. Swire encourages parents to take an active role to protect the privacy and security of their children and to prevent the inappropriate use of information about their children. Swire supports the development of technologies that help parents to control the collection and use of personal information from children who use online services in their households.
In the event that Swire or any of its affiliates is acquired (whether by sale of assets or ownership interests) by or merger with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our website visitors as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your user identifiable information is treated, transferred, or used.