Hong Kong-based Swire Hotels Chooses Iconic Project to Launch Hotel Flag in U.S.
Swire Properties, one of South Florida’s leading international developers of real estate, today announced that it has reached an agreement with Swire Hotels to make EAST the hotel flag at Brickell CityCentre.
This will be the EAST brand’s first US hotel and Swire Hotel’s first North American venture. Billed as a lifestyle hotel, EAST currently has locations in Hong Kong and Beijing. The hotel will also be managed by Swire Hotels, a business division of Hong Kong-based Swire Properties Limited which is the parent company of Swire Properties Inc.
At Brickell CityCentre, EAST, Miami is expected to be approximately 218,000 square feet with 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, pool, fitness center and treatment rooms.
“Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen,” said Stephen Owens, president of Swire Properties Inc. “due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels’ EAST for our flag.”
Brian Williams, managing director of Swire Hotels said, “We’re thrilled to be partnering with the Swire Properties team in Miami, and feel that such an iconic project in an emerging global city like Miami is the perfect opportunity to expand our portfolio to the United States.”
About Swire Properties
Swire Properties, established in Miami since 1979, is one of South Florida’s leading international developers of urban office, hotel and condo real estate. Known for its $1 billion master‐planned development of Brickell Key along the Miami River in downtown Miami, Swire continues to shape the Miami skyline with its latest project, Brickell CityCentre, a landmark $1.05 billion mixed‐use development comprising a gross floor area of 5.4 million square feet including office, residential, hotel, retail and entertainment space and underground parking.
About Swire Hotels
Swire Hotels manages intriguing urban hotels in Hong Kong, Mainland China, and the United Kingdom, providing a characterful experience for travelers who seek individuality, style and personalized service. The Opposite House, Beijing, opened in 2008; The Upper House, in Pacific Place, Hong Kong, in October 2009; EAST, Hong Kong in Island East on January 2010, and EAST, Beijing at INDIGO, opened in September 2012. Swire Hotels has launched a collection of locally inspired and stylish hotels in the heart of great British towns and cities called Chapter Hotels. The Montpellier Chapter, Cheltenham opened in 2010 and The Magdalen Chapter, Exeter opened in June 2012. EAST, Miami is slated to open in Brickell CityCentre in the third quarter of 2015.
MIAMI | June 03, 2013